Welcome Nicola Wilson - Words that Make you Money!

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Barbara Gabogrecan
President

Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Nicola Wilson » Mon May 07, 2012 2:22 pm

Hi Peter
Thanks for your comment and question about the connection between words and money.
The overall concept is that good writing and communication reflects well on your business and has a higher hit rate with the intended audience, generating a higher return on investment.
You mentioned you can see how good writing will keep a customer engaged. Following from there, an engaged customer is more likely to buy from you that one who clicks straight out of your website because they can't understand what you are offering or work out how to find you.

Well written marketing materials and websites convert readers to customers. A well written business plan intended for an external stakeholder will make you more likely to attract investment or loans and help you grow and generate more income. A good email will get your point across clearly and save your reader time in asking clarifiying questions or trawling through waffle. So they are more likely to want to do business with you. A good newsletter or blog might keep your customers loyal and more likely to refer you to friends, and therefore reduce your acquisition cost per sale. If your competitor's written material is hard to read, you have an immediate competitive advantage.

Hope that helps
Regards
Nicola
Nicola Wilson is a copywriter, business writer and proofreader with Wordonomics, a home based business. For more details go to www.wordonomics.com.au or http://www.facebook.com/wordonomics
Nicola Wilson
 
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Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Peter O'Connor » Mon May 07, 2012 3:46 pm

Thanks for clarifying that Nicola. From the forum topic, I was thinking more along the lines of selling articles etc. to produce revenue. I couldn't see how that was going to work, with the plethora of free articles out there. I guess what you are saying is that good (great) copywriting will sell product.

Many thanks

Peter
Peter O'Connor, is a retired accountant and is involved with teaching home based businesses how to build and manage their own websites.
http://www.HomeBasedBusinessAustralia.org
Peter O'Connor
 
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Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Nicola Wilson » Mon May 07, 2012 6:40 pm

Hello my last post is a quick wrap up on writing for your business.

If you take away three things from me this week, please make it these three!
1. Really focus on what your reader wants and needs to know. It’s a win win situation – the customer is satisfied and you make the sale!
2. Keep it brief. I’m not a fan of twitter but being able to articulate a message in 140 characters is not a bad skill!
3. Don’t say anything you wouldn’t say in a conversation with your customer, and do address your reader as ‘you’. Read what you have written out loud – if it sounds stuffy and formal with words like ‘commence’, ‘established’ and ‘provide’ then think about what words may make it sound more natural. If a client later meets you in person, make sure they don’t see a huge disconnect between the real you and your online identity.

A great example of being ‘yourself’ in writing is a blog. When done well, a blog shows your potential/ loyal customers that you are really engaged in what you do and are willing to give away useful information for free, which encourages reciprocity! But on the flipside, once you start a blog you really have to commit to it; if you visit a website and the last blog post was in 2010 it gives an impression that the writer lost interest in the business altogether.

Whether your business is promoted through blogging, a website, brochures, articles or white papers, good writing can improve business results. If it’s something you know you are not good at or don’t have much time for, it can be easily and cost effectively outsourced while you focus on other things. If you plan to have a go yourself, I hope that my posts give some direction to make your efforts reap rewards!

While this is my last post, I’m happy to take any questions over the next week or so.
Thanks Barbara for inviting me, and I look forward to reading about your future guests.

Have a great week,
Nicola
Nicola Wilson is a copywriter, business writer and proofreader with Wordonomics, a home based business. For more details go to www.wordonomics.com.au or http://www.facebook.com/wordonomics
Nicola Wilson
 
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Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Peter O'Connor » Tue May 08, 2012 9:36 am

Thanks Nicola for a very informative week. You have given me, and others I hope, a good deal to chew on over the coming weeks.

Many thanks

Peter
Peter O'Connor, is a retired accountant and is involved with teaching home based businesses how to build and manage their own websites.
http://www.HomeBasedBusinessAustralia.org
Peter O'Connor
 
Posts: 79
Joined: Sun May 03, 2009 10:12 am

Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Nicola Wilson » Tue May 08, 2012 1:15 pm

Thanks Peter!
Nicola Wilson is a copywriter, business writer and proofreader with Wordonomics, a home based business. For more details go to www.wordonomics.com.au or http://www.facebook.com/wordonomics
Nicola Wilson
 
Posts: 9
Joined: Thu Mar 29, 2012 10:04 am

Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Barbara Gabogrecan » Wed May 09, 2012 10:35 am

Your posts have been very enlightening Nicola. So much of what you say is common sense - but 'common sense' is not so commen these days! It worries me that people send out business emails with the new 'texting writing' which is abbreviated and often does not make any sense to those who do not text. But my real concern is that it is just bad manners to write incorrect grammar when communicating with a customer or potential client.

I liked the example you gave on shortening the text to be more succinct and to the point. This is really difficult for many to do. I advise people to write the message they want to convey, than put it into 20 words, then 15 words, then 10 words (and even 5 words if possible!). That excercise often makes people realise just how powerful a simple message can be and how much of that power is lost when too many words are used.

Thanks so much for sharing your valuable time and expertise with us.
Warm wishes
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
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Re: Welcome Nicola Wilson - Words that Make you Money!

Postby Marsha Byron » Wed Sep 05, 2012 11:42 am

Hi Nicola

Very interesting posts, I do have issues writing copy for my business and your tips will come in very handy. thank you
Marsha Byron
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