Damian Blumenkranc-Videos can be your 'secret weapon'

This Forum invites a number of experts to be a guest for one week and control discussions on specific topics. The public can gain a great deal of free information from reading the posts, but only members may write posts, add to discussions and ask and answer questions. I hope that everyone enjoys the forums and topics that will be featured.
Barbara Gabogrecan
President

Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Barbara Gabogrecan » Sat Jul 21, 2012 3:10 pm

ImageIt is really exciting to be able to introduce you to Damian Blumenkranc, an entrepreneur with expertise in IT. Prior to coming to Australia from Argentina in 2003 he was IT manager for Silicon Graphics SGI, a company known for producing the best video animation computers in the world.

Damian started developing programs at the age of eight and over the past seven years helped many businesses expand online and create revenues of 500k+ in less than two years. He holds a double degree in Business and IT from the University of Buenos Aires as well as a post graduate diploma in IT from Swinburne University, Melbourne.

How lucky are we to read what Damian has to say in his topic ‘Videos can be your secret weapon to win the web marketing battle’. Ask questions and make comments to get the very best from this remarkable guest expert.
Cheers
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Mon Jul 23, 2012 10:19 am

Firstly I’d like to thank you Barbara for inviting me to talk about web video for business & online video marketing. This week I would like to write about topics such as How Web Videos can help you at every stage of the online sales cycle, the opportunity that most marketers are missing with Web Videos, How to optimise videos so they can be found when you upload to YouTube, How to embed a YouTube video on a Blog / Website in 3 minutes. DIY vs. Professional production and we’ll also look at a real life home business video success story.

The plan
Today I’d like to spend a few minutes talking about how small and home based businesses can really benefit from web videos.
Many of you may have heard (or been told) that Web videos can help to boost website engagement, create more sales, reduce bounce rates, capture more leads, position you as an expert and more. This is all true, but the how and why is what I’d like to discuss so you will hopefully see the value in web video too. {Bounce rates??? Well it is a way to measure how many people get to your website and leave without doing much there}

Why Videos?
To start us off (and I apologise if I am covering old ground but I think this is important) I would like to look at YouTube. YouTube is the undisputed #1 online video website, YouTube is the #2 largest search engine in the world, YouTube is the #4 largest website in the world, delivering over 79 Million unique sessions per month and 823 Million page views. Now I hope this isn’t a surprise to anyone but YouTube is owned by Google. So start to imagine the combined power of a platform that is integrated with Google delivering quality video results to Google searches and hopefully you are beginning to see the opportunities that YouTube presents.

But Video isn’t all about YouTube, and while we think YouTube is crucial, this is only part of the equation. With a good web video strategy, a little planning and the right objectives you should be able to see clearly measurable return on investment from your web video. In other words your web video should be delivering you more leads and enquiries. Why?

Because it is a fact that most people who search online would rather watch a short web video to get the idea or gist of a product, service or company than read pages of text on a website. If your video does the job well then it will engage your potential customers and drive them to whichever action is appropriate for your website. This can be an enquiry or a phone call or even a search for further information. But in order for your video to be effective the strategy will need to include the objectives and how it delivers on these, where the video will be used, how the video will be distributed, how it will target your customers and identify the key pain points they are suffering from.
To help you better understand the opportunities and the potential distribution process I have included a diagram with this post.

Social Medal sharing Creativa Web Videos.jpg
Social Medal sharing Creativa Web Videos.jpg (228.53 KiB) Viewed 7229 times

Next
I look forward to tomorrows discussion around How Web Videos can help you MAKE MORE MONEY at every stage of the online sales cycle, but in the meantime if you have any questions please feel free to post them here and I will do my best to provide answers.


Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au
Last edited by Damian Blumenkranc on Mon Jul 23, 2012 1:23 pm, edited 1 time in total.
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Barbara Gabogrecan » Mon Jul 23, 2012 12:56 pm

Hi Damian,
Very interesting...are you suggesting that if visitors to your website see a video as soon as they arrive - they are less likely to bounce off your site? If so, does this mean the video has to be positioned toweards the top of the page? What about the Golden Mile and Panda? If the most imprtant part of your web content is in the top left hand corner, does that mean that the video should be lower down or on the right hand side?

I guess I have dozens of questions to drive you mad!
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Mon Jul 23, 2012 1:21 pm

Hi Barbara,

Having a prominent video on your landing / home page helps you in many ways:
-It makes it clear to the viewer what they should do next (watch) so there is no decision to be made in terms of where to go / read next
-It controls the way you deliver the message
-It gives you brownie points towards your Google Rankings(SEO) (when embedded)

In terms of where to position it on your page, it really depends on your design, your audience, product/service and strategy. If it is a video most visitors should watch first then top middle usually works best (after your H1 title of course), you can check our home page video position as an example http://www.creativa.com.au

In any case Google likes videos and value them for SEO wherever they are on the page.
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Geoff Haw » Mon Jul 23, 2012 11:04 pm

Hullo Damian.
Over the past three or so years, I have discussed with Barbara the great value of using a little Flip-type HD Digital Video camera to capture small feature films and upload onto You Tube as you are discussing. Barbara has even featured me on her site in such a way, talking about some seminar we had.
Sadly, I haven't really progressed anything like as much as Barbara and Peter, so I am really looking forward to soaking up all the advice and knowledge that you have for us this week. I do recognise that it's a marvellous marketing tool.
Thank you for your input, and I'm sure that the rest of the week will be great!
Dr Geoff Haw, MD, Sagacity Services
Geoff Haw
 
Posts: 40
Joined: Sun May 03, 2009 1:52 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Tue Jul 24, 2012 4:07 pm

Welcome to day 2 of Creativa’s week of Web Video posts. Today we wanted to talk about how Web Videos can help you at every stage of the online sales cycle.
What do I mean by online sales cycle? I’m glad you asked. Generally the online sales cycle looks like this:

online sales cycle blog 2.jpg
Online Sales Cycle Creativa Web Videos
online sales cycle blog 2.jpg (34 KiB) Viewed 7285 times


The great thing about Web Video more than any other online medium, is that it can specifically help you target every stage of this process.

Step 1 Visibility – as I mentioned yesterday Google and YouTube are connected. Web Video is a great SEO tool, partly because it shows Google that you have valuable content on your website and partly because video is often the target of search, particularly on mobile platforms.

Step 2 Make them click – People will choose to click on a Video (particularly if it addresses a need or problem) often before they will click on a website or as the first action on a website. This is because Video is easy to consume and if done properly it will then encourage further interaction.

Step 3 Engage and Retain – Once you have a person on your website it is easy for them to get bored or distracted, especially if they have multiple tabs open with your competitors on them. With a Video there is a clear path and active engagement for the duration of the video. This means potential customers stick to your page. And because you get to regain control of how you deliver the message and you can add a call to action you get to convert more.

Step 4 Convert to Sales Funnel – With a video it is important to have a clear call to action at the end. You now have a customer that is excited by the possibilities you have presented and they want to know how to proceed to the next step. That can either be an email contact or a phone call, or even a newsletter sign up.

Step 5 Sell – There are a number of ways that Web Video helps you to sell, by using Education based marketing to nurture your funnel (leads), Testimonials, pre sales positioning and much more. For more examples or to see this process in action online feel free to give us a call or comment below.

online sales cycle 2nd image blog 2.jpg
Online Sales Cycle Creativa Web Videos - Inc Video Functions
online sales cycle 2nd image blog 2.jpg (32.37 KiB) Viewed 7225 times


I look forward to catching up tomorrow to discuss the opportunity that most marketers are missing with Web Videos.
See you then

Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Wendy McWilliams » Tue Jul 24, 2012 11:28 pm

Thanks Damian, all good so far. However,I don't feel confident in front of the camera and am afraid of muffing my lines, umming and erring my way through the 'script' (don't want to sound/look like I'm reading it). Is there another way to get around having me fronting the video, when it's really only me in the company that should do it. EG, perhaps a voice over or something?
Thank you. Wendy
Wendy McWilliams
 
Posts: 3
Joined: Mon Oct 10, 2011 11:58 am

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Wed Jul 25, 2012 9:26 am

Hi Wendy,

You are not alone, I talk to a lot of business owners that don't feel like being in front of the camera, and for many video productions it is not needed.
It all depends on the objective of the video, if your objective is to create rapport, trust and position yourself as a trusted advisor (if you are a service provider) then it will be a little harder to get the results you want without having you on camera. However if you are looking to increase your sales / leads from your website, engage the audience, explain your product or service, then there are plenty of video alternatives that might work even better than you being in front of a camera, you can use a talent, a voice over, or simply not use voice at all..

In matter of fact, this week in our newsletter we are talking just about that... communicating your message without talking.. the return of the silent movies.. You can join our list on http://www.creativa.com.au (I think it might go out this morning).

Now the challenges of using voice overs are:
-A proper and accurate script is needed (you can talk about your business without a script, they can't)
-You might need a professional to produce / edit your video

In any case, maybe you can find it in you to give it a go.. here is an example of one of our clients that did and ended up with a very successful video on his home page..
http://www.melbournesigns.com.au/

I look forward to seeing your video =)
I
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Wed Jul 25, 2012 9:36 am

Welcome to day 3 of the Creativa week of Web Video posts. Today we will be talking about The opportunity that most marketers are missing with Web Videos:

For those that missed yesterday’s post I would strongly recommend checking it out above as this will make a lot more sense once you have read it. For those that did see it you will hopefully recall that we were discussing the online sales cycle. Well there was one step in the cycle that we deliberately left out… pause for dramatic effect (this would be so much easier in a video)

Research!

This is often the very first thing people do when they get online and it is easy to forget that despite all the social media and pornography the internet is basically a research tool. For example if you wanted to buy a fire extinguisher, there is a good chance that you would type something like “where to buy fire extinguisher” into Google and the resulting pages would list all the shops and places where you can go to make this purchase. But before you get there you might be interested in finding out what fire extinguisher to by so you would type something like “how to choose a fire extinguisher” (please try this now) then Google recognises this as a search for content not shops and the results will probably look like this

safety.jpg
safety.jpg (138.69 KiB) Viewed 7369 times


Notice that just below the paid results the first image we see is a video. Imagine how easy it would be to watch a simple video that explains -does not sell - the process to you, making your next decision about purchasing very simple indeed. You can then go to Safety Dave’s channel (http://youtube.com/safetydaveau) and you will see that it looks like a small website and that from a simple series of 11 videos that we created for him, he already has over 130 THOUSAND views. This is more than enough to keep him busy. - Imagine having to have 130.000 phone conversations explaining what fire extinguisher to buy -

By producing content Videos, Google and YouTube rewards you and will often place your results on the front page of search above other websites.
There is a skill in determining the best type of content and more importantly most relevant content for a Video, this involves a combination of experience, keyword research and market knowledge. Some of it will be demonstrated on a video I am planning to post on tomorrow’s blog. We’re looking forward to seeing you tomorrow when we will be talking about How to optimise videos so they can be found when you upload them to YouTube. In the meantime if you have any questions please give us a call or post a comment below.
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Geoff Haw » Wed Jul 25, 2012 10:16 am

All marvellous material, Damian. Each day I look forward to your next insightful comments, stategies and ideas!
I was interested in Wendy's comment about the common feeling of 'camera inadeqacy', as it may be perceived. However, I agree with you that although a personal appearance on video is not compulsory, it does give added impact to the viewer, and thus strengthen the message.
Yes, you do need to have a basic message that you want to give - but as you say, you probably know that anyway - something that a 'hired voice' wouldn't usually know.
One of the easiest ways to overcome these fears (rarely justified!), is to get someone to ask you questions but keeping the camera on the subject, and you can simply respond 'off the cuff', which means that it will come over more naturally than a script being read. It can be re-taken countless times if you wish, or you can give responses to a range of questions. It's then just a matter of doing some simple editing, selecting all the most effective bits and probably editing out the questions themselves, and there you are - delivering your own message!
Barbara introduced me to the little flip HDVD camera - excellent quality but fits in your pocket. They have really come down in price by now.
Damian, another query. What is the best way/program to use to do the editing of your 'take'? What do you recommend for the 'average' person, and why?
Many thanks indeed!
Dr Geoff Haw, MD, Sagacity Services
Geoff Haw
 
Posts: 40
Joined: Sun May 03, 2009 1:52 pm

Next

Return to Guest Experts

Who is online

Users browsing this forum: No registered users and 1 guest

cron