Damian Blumenkranc-Videos can be your 'secret weapon'

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Barbara Gabogrecan
President

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Wed Jul 25, 2012 10:36 am

Hi Geoff,

You are right, the interview technique works really well and can be adapted to many different types of videos (Q&A, Testimonials, People showcases etc)

Here are some examples on how they look:

http://empowerwealth.com.au/
http://www.youtube.com/watch?v=HqYi0Ih9 ... plpp_video

In regards to editing software, we use Adobe Premier CS5.5, but it might be a bit too sophisticated for.. well even me.. =)
I have met people doing good videos with Movie Maker that comes with windows (very basic) and most people using Mac use Final Cut which is now a consumer's product.

Now recently YouTube launched it's own online video editing capabilities.. for simple pieces it can work really well.

Cheers,
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
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Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Thu Jul 26, 2012 9:06 am

Welcome to day 4 of the Creativa week of web video posts, we hope you’re finding them valuable.
Today we will be explaining how to optimise videos to be found by your potential customers when you upload them to YouTube

Video optimisation basically means presenting the information about your video in the best possible way so that it will be identified easily by Search Engines and potential viewers. The reason for optimising a Video should be obvious but if you are still in doubt please click on this link to an Italian Cooking Lesson on YouTube http://youtu.be/9hE5ia7hRVI This appears on Page 14 of search results for Italian Cooking Lessons, and surprisingly it has had 500+ views, whereas this video on page 1 has 14,000 views http://youtu.be/c8VbmnrvqhI All because it was optimised and it appears first.

In order to make this a little easier to understand we have put together a simple video for you to watch that explains the process and how to do it.

http://youtu.be/GEk_DMTq_0I

As always if you have any questions please feel free to give us a call or post a response below. We look forward to catching up tomorrow when we will be discussing How to embed a YouTube video on a Blog / Website in less than 3 minutes… and yes.. it will be on a video.. that will be embedded here =) .
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Wendy McWilliams » Thu Jul 26, 2012 3:51 pm

Thanks for that. A 4-minute video can say so much in a short space of time. Very useful information. Look forward to tomorrow's installment.
Wendy
Wendy McWilliams
 
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Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Thu Jul 26, 2012 4:00 pm

Thank you for the feedback Wendy.
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Fri Jul 27, 2012 8:02 am

Welcome to day 5 of the Creativa week of web videos. It’s been a great week so far and it has been a pleasure answering your questions and helping you better understand the world of web video. Today we would like to show you How to embed a YouTube video on a Blog / Website in 3 minutes.

Funny enough this particular blog does not allow me to embed videos :? ... but most other blogs and websites do (phpBB could also be configured to allow it as well)

We highly recommend using YouTube as the host for all your video files for a number of reasons.
1) Bandwidth – because they host it you don’t need to worry about excessive streaming data
2) SEO – remember the connection with Google
3) Supports all media and devices – this means your video will play on every device, always..
4) It is the web’s largest source of video – get found where people are looking.

You tube is deliberately configured to allow sharing and embedding of videos on websites and blogs. To show you just how simple this is I have created a little screen capture video showing you how to do this in under 3 minutes, but I’m pretty sure if you really tried you could do it in less than 30 seconds.

http://youtu.be/tDCVSbHjfoQ

As always we would love to answer any questions you might have so please give us a call or post a response below. We’re looking forward to tomorrow’s post which discusses DIY v’s professional productions.
See you there
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Sat Jul 28, 2012 9:44 am

Welcome to day 6 of the Creativa Web Video week, today we will be discussing DIY vs professional web video production.

Now don’t get me wrong, just because we are a professional web video production company I am not going to spend the next 5 minutes trying to convince you that our way is better (even though it is ) because both professional and DIY video production have a place on the web and both contribute equally to the content that makes YouTube and Google great.

Reasons to DIY
1) Its easy! You don’t need much in the way of equipment, most phones will do a half decent job of recording video today
2) You can work on your own schedule – shoot what you need when you need it
3) The costs are much less, close to 0
4) You can still get great results if you plan and structure your video carefully
5) Opportunity – you may have a need to make a video based on an event or urgent timing and sometimes capturing a thing as it happens means you need to record with what you have to hand.
6) Gives you an opportunity to learn..

Reasons to go Pro
1) Results – professional production should guarantee the result you are looking for. Image.. we need to talk about image, depending who your audience is and how you want them to picture you..
2) Accountability – if you mess up it’s your fault, if the pro’s mess up they fix it
3) Experience – professional companies bring more than just great video production to the table they provide marketing knowledge and an understanding of how to achieve the best outcomes for their clients.
4) Return on investment – you should always be able to measure ROI from a professional video
5) Timing – pro’s tend to work to deadlines and can deliver a web video exactly as you need it when you asked for it.

Get support, if you are the talent, someone to direct and make sure what you are doing will give you the results you are looking for.
Use your time on what you are good at..

Of course there are many more reasons to do both, check out our script planning tool on our blog http://creativa.com.au/how-to-create-a- ... asy-steps/ for some handy DIY tips to creating your next web video script.

As always if you have any questions please call or email and feel free to post a response below. We’re sad to say that tomorrow will be the final post in this series but we are excited about discussing a real live small business web video success story with you.
See you there.
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Barbara Gabogrecan » Sat Jul 28, 2012 6:18 pm

Hi Damina - your information on optimizing your video is excellent. But a question - on the cooking dumplings video which is ranked top of page - is it important to put a topic heading etc (includine 'keyword') in the body of the video (as they have at the beginning and end with music overplay) or is it sufficient to have the heading, description, tags etc keyword optimized?

I had a video on page 7 of You Tube and did optimize it - but without a big choice of keywords. Once I added more keywords to the description and the tags, it went to page 4 even though it has 26,495 viewers. So, it is not going as well as I had hoped, but I am still working on it.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
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Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Damian Blumenkranc » Sat Jul 28, 2012 6:32 pm

Hi Barbara,

There have been some rumours that YouTube is now able to check the content of the video and optimise accordingly, but as far as I know they are just rumours. When I asked them they were not able to confirm it.

A few things you can do to help your video get more views and rank higher:
1- it might be late for your video, but for next ones make sure the file name of the video you upload includes your main keywords on it
2- make sure all your related videos contain a unique keyword on the tags so they get suggested to each other when people find them
3- use annotations at the end of the video to refer from video to another
4- Check the engagement stats of the videos, make sure you are not dropping to many viewers during the video, YouTube cares about that..
5- Allow comments and rankings and get some =)
6- Submit the videos on RSS
7- Some people believe in link building for the videos... I am not convinced it works that well..
8- If nothing works and you REALLY need the videos up.. well use adwords and create a bidding targeted campaign to promote your video on YouTube

I hope this helps, let me know how it goes..
Damian Blumenkranc
Online Video Expert
Creativa Web Videos
http://www.creativa.com.au



Want to know more about us? watch this video:
Damian Blumenkranc
 
Posts: 14
Joined: Tue Jul 17, 2012 6:43 pm

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Wendy McWilliams » Sun Jul 29, 2012 3:34 pm

This has been great Damian, thank you.
Do you know if this information will be available for the foreseeable future? (So I don't have to cut and paste it to my desktop)
Thanks
Wendy
Wendy McWilliams
 
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Joined: Mon Oct 10, 2011 11:58 am

Re: Damian Blumenkranc-Videos can be your 'secret weapon'

Postby Barbara Gabogrecan » Sun Jul 29, 2012 3:55 pm

Hi Wendy, these posts will remain here for you to review. The numbers of viewers will continue to increase over time (as the general public are able to view, but cannot write comments). Damian will probably not be prepared to answer questions for much longer (as his weekly agreement ends today); but you never know?????

Thanks to everyone who has been writing and reading. This has been a great session of posts Damian. Thank you so much for taking part and sharing your expertise with us.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

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