Welcome Warwick Merry 'Energise Yourself & Get More Clients'

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Barbara Gabogrecan
President

Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Peter O'Connor » Wed Sep 19, 2012 11:10 am

Hi Warwick
I understand what you are saying about PayPal. I too have been frustrated many times over the years. But what is the alternative? I also get frustrated with Google, but I have to persevere as there is no viable alternative with as much punch as Google. I totally agree with having to enter your details only once in an online transaction, but how do you accept credit card details on a secure site without the PayPals of this world with their ever-inreasing information harvest? If there is a viable alternative, I would love to hear about it.

Peter
Peter O'Connor, is a retired accountant and is involved with teaching home based businesses how to build and manage their own websites.
http://www.HomeBasedBusinessAustralia.org
Peter O'Connor
 
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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Barbara Gabogrecan » Wed Sep 19, 2012 11:27 am

I have quite a few comments I want to make here - so I hope it is not too much for you to handle!
Correct Equipment
When discussing having the right equipment to run your business, unfortunately many HBB make the mistake of purchasing what they think is correct, but because of their lack of expertise, often pick the wrong thing or the moist expensive (thinking it must be good if it is expensive). I think men fall into the ‘toys for boys’ scenario here, more than women???

Marketing
Geoff asked about how to market and one reply from Warwick is to go back to your existing customers with another offer. Yeb, I agree....but some products do not lead to this easily e.g. writing the family history as a book; these writers usually do not have another product to offer the existing customer.

I loved the example of the photographer and the steps he could take to market his business. I have spent many hours pointing out similar strategies to many contacts over the year, but I have found that they may do a couple of the steps, but then get busy and stop. It is so important to work through the entire number of steps to get the desired result. Is that your experience Warwick?

Having Fun
Then Warwick mentioned having FUN in business – wow, is this an important statement. But I wonder just what you should do to make your business keep going (let alone be fun) when there is a serious illness in the home that gobbles up your time and emotions....... is being positive and determined the same as having fun Warwick! I can assure you it was not fun to have a stroke and brain tumour at the same time and my business suffered greatly. But it was FUN to find that I had orders waiting for me to fill (and they were prepared to wait until I was well enough to do them) – that sense of JOY may not be the giggle fun – but it was a great experience!

Trade Fairs
I was very interested in your comments Warwick on collecting business cards, rather than clients having to fill in a form. Mmmm, it is not that I disagree (so many people give out cards but never collect them!) BUT some Autoresponders will allow you to add names to a list if they have signed a form (or double opt in via a website). So if they simply complete their contact details and tick a box that says ‘would you like to receive information on my special offers and new product as it becomes available?’ – then that is sufficient to allow you add their names to a list on your Autoresponder (e.g. Get Response).
Great reading everyone!
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Warwick Merry » Wed Sep 19, 2012 12:25 pm

Peter

I use eWay as the payment Gateway in conjunction with a shopping cart (1Shopping Cart)

This means they only enter the information once and it's done. The cart has the facility to have one click sales too which is great.

Hope that helps.

WGM

Arrr
________________________________________________________________
Warwick Merry is The Get More Guy. An expert in how to Get More results.
He is also the Co-Founder of The Exhibiting and Sponsorship Institute.

For further information visit www.warwickmerry.com or www.EASInstitute.com
or contact him on 0408 592 158

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Warwick Merry
 
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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Kathie Thomas » Wed Sep 19, 2012 1:16 pm

I have eWay too Warwick but some people choose to pay by PayPal as it means I don't have their credit card information and they only have to enter it into one place only for payment of items.

I used to find it frustrating but they've changed/updated their system considerably and it's much easier to use these days. They're currently doing a drive around Australia with a number of business seminars about their products, in conjunction with Flying Solo about operating businesses at home.

Love your 200% too!
Kathie M. Thomas, AFAIOP, MVA, ASO, Author, Speaker, VA Coach
"A Clayton's Secretary"®, Award-winning Virtual Assistant Services and Network, Est. 1994
Web: http://www.vadirectory.net
VA blog : http://www.vadirectory.net/acsblog/
VA Training: http://www.vatrainer.com
Kathie Thomas
 
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Location: Selby, Victoria

Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Warwick Merry » Wed Sep 19, 2012 2:01 pm

OK - let me approach these one at a time!

Barbara Gabogrecan wrote:Correct Equipment
When discussing having the right equipment to run your business, unfortunately many HBB make the mistake of purchasing what they think is correct, but because of their lack of expertise, often pick the wrong thing or the moist expensive (thinking it must be good if it is expensive). I think men fall into the ‘toys for boys’ scenario here, more than women???


I LOOOOVE being a bloke. It means we can buy all the gadgets and not have to justify it!! But you are so right. With so many gadgets, apps, programs, STUFF out there, how do you know what is right for you? From printers to accounting software to mail senders - who knows!! This is where a network such as this one is so valuable because you can learn from others. It is also excellent to have a fabulous supplier who is there to help you. BTW - expensive does not equal good!! I was looking at monitor stands for my twin monitors and they were around $300 - I finally got some for $25 - This is how http://getmoreblog.blogspot.com.au/2012/09/new-monitor-stands.html

Marketing
Geoff asked about how to market and one reply from Warwick is to go back to your existing customers with another offer. Yeb, I agree....but some products do not lead to this easily e.g. writing the family history as a book; these writers usually do not have another product to offer the existing customer.

I loved the example of the photographer and the steps he could take to market his business. I have spent many hours pointing out similar strategies to many contacts over the year, but I have found that they may do a couple of the steps, but then get busy and stop. It is so important to work through the entire number of steps to get the desired result. Is that your experience Warwick?


The latter part of this question is the classic "Too busy doing the business to work ON the business." So many of us fall into that (I do myself!!) It is having the discipline and the accountability to follow your strategy through. Otherwise, it is not worth having a strategy.

For the former part of this question, it is too easy to say "Oh, I only sell a one off item." Create a complimentary item. Here is a couple of examples of what I mean.
So the family has bought the book, had it made and shared it with the family. What is next? Create a living family portal that has the contents of the book for the next generations. Give them access (for a small monthly fee) where they can add things. Pictures from the grand kids - sort of like a family face book.
They have the book, what about an audio recording, a video interview series or maybe a range of books of family histories of some famous people (hey you don't have to create them, maybe you just retail ones that you like that reflect your brand). Maybe start a Family Histories store. Other people may want to buy copies of families in their area, or of celebrities. You can then let them know when new books come in. Even if you make $10 a book sale, over time with a loyal base this will add up.
Christmas time sell the family history of Santa book - one for adults (the real facts) and one for kids (a fictitional fun book). Same at Easter and other times of the year with relevant characters. You have the skill, your have the niche (family history purchasers) so why not create some generic histories and sell to your tribe?

I am certain that there is a complimentary product for EVERY market. Products also give you leverage so you are not time for money. For example, I know of a hair dresser who also sells a CD for $25 explaining how to get that "I've just been to the salon look". For women who spend $50-$300 on a hair treatment, an extra $25 is nothing. The cost to manufacture? About $2 so that is $23 pure profit every time.

Having Fun
Then Warwick mentioned having FUN in business – wow, is this an important statement. But I wonder just what you should do to make your business keep going (let alone be fun) when there is a serious illness in the home that gobbles up your time and emotions....... is being positive and determined the same as having fun Warwick! I can assure you it was not fun to have a stroke and brain tumour at the same time and my business suffered greatly. But it was FUN to find that I had orders waiting for me to fill (and they were prepared to wait until I was well enough to do them) – that sense of JOY may not be the giggle fun – but it was a great experience!


Excellent point. Fun is not endless laughing like a hysterical maniac. Fun is enjoyment of what you do regardless of what else is going on. I have friends with cancer at the moment and when we hang out we laugh, we cry and we have fun. It is more that just being positive and determined. In fact, sometimes it is not even that. It is being in the moment and enjoying that moment. Sometimes this is hard, but it is possible.
In your example Barbara, it would not be fun to have a stroke and tumour. But when you did the work that waited for you, the enjoyment of the technical skill, the bonding with the client, the production of the work would have been fun. While you were in hospital or going through recovery, some of the conversations or the gentle teasing of the nurses or your friends may have been fun. It is being prepared to look for the fun that exists and grab on to it.

Trade Fairs
I was very interested in your comments Warwick on collecting business cards, rather than clients having to fill in a form. Mmmm, it is not that I disagree (so many people give out cards but never collect them!) BUT some Autoresponders will allow you to add names to a list if they have signed a form (or double opt in via a website). So if they simply complete their contact details and tick a box that says ‘would you like to receive information on my special offers and new product as it becomes available?’ – then that is sufficient to allow you add their names to a list on your Autoresponder (e.g. Get Response).


OK - so if you ever have a Trade Show, Expo, Local Market and you are gathering peoples information there are two ways to do it.
1) Have a competition where they put their card in the bowl or write their details on the paper and put it in the bowl. The sign must say what they are going in the draw for and also that they will be put on your database or receive your newsletter or something like that. You can then import them into your database. (BTW- Double Opt in is an American standard, it is not required in Australia but most of us do it because we are prospecting for the USA as well)
2) Have a lead card where you write down the information the visitor gives you and you let them know they will go in the draw and be on your database.

You then have permission to market to them. If you don't let them know that you will be putting them on your database, then pretty much after you have drawn the prize you have to shred everyone's details.
If they don't want to go on your database, no problem. Then they don't get to enter the draw. If they only want to win a prize, then I am not interested in them. I am doing this to grow my business not just give stuff away.

For a few great tips on this (and more) get a copy of the Top 10 Tips of Exhibiting by signing up to my Exhibiting and Sponsorship Institute newsletter at http://www.EASInstitute.com

Really great questions Barbara

Let me know if you need more info.

Warwick

Arrrr its Pirate Time!!
________________________________________________________________
Warwick Merry is The Get More Guy. An expert in how to Get More results.
He is also the Co-Founder of The Exhibiting and Sponsorship Institute.

For further information visit www.warwickmerry.com or www.EASInstitute.com
or contact him on 0408 592 158

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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Warwick Merry » Wed Sep 19, 2012 2:08 pm

Kathie Thomas wrote:I have eWay too Warwick but some people choose to pay by PayPal as it means I don't have their credit card information and they only have to enter it into one place only for payment of items.

I used to find it frustrating but they've changed/updated their system considerably and it's much easier to use these days. They're currently doing a drive around Australia with a number of business seminars about their products, in conjunction with Flying Solo about operating businesses at home.

Love your 200% too!


Hi Kathie

I made a business decision not to accept PayPal. I know it goes a little against the Make It Easy process. But I chose it for a couple of reasons:
  • I don't like how PayPal does business - too expensive and too hard to get to MY money
  • It can look amateur. My target market is for business professionals. By NOT accepting PayPal, I am less likely to be considered to be equal to someone who sells something on eBay
  • My target market would have no problem about entering their credit card details because the value is there.
  • A large portion of my credit card sales are for back of room product sales where they write their credit card details on a piece of paper.

When I chatted to my customers about it, no one cared that I no longer accepted PayPal.
Warwick Merry
 
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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Kathie Thomas » Wed Sep 19, 2012 2:30 pm

Warwick Merry wrote:Hi Kathie

I made a business decision not to accept PayPal. I know it goes a little against the Make It Easy process. But I chose it for a couple of reasons:
  • I don't like how PayPal does business - too expensive and too hard to get to MY money
  • It can look amateur. My target market is for business professionals. By NOT accepting PayPal, I am less likely to be considered to be equal to someone who sells something on eBay
  • My target market would have no problem about entering their credit card details because the value is there.
  • A large portion of my credit card sales are for back of room product sales where they write their credit card details on a piece of paper.

When I chatted to my customers about it, no one cared that I no longer accepted PayPal.


Fair enough but that doesn't work for my client base (and I'm not talking about my VA clients, but rather new VAs joining my network, or undertaking my training course, or people buying my books or photographs) or even paying for web hosting. I've not had trouble with PayPal and have been using it for many years. I actually find it very convenient and easy to set up. The merchant fee is exactly the same as what my own bank charges and you don't have to pay a monthly charge or annual fee (like eWay and merchant facilities). The only downfall is having to wait about 3 days before it turns up into your bank account but if you get regular payments anyway it means that there's regular amounts turning up into your account too. I like to leave some funds in there too, so that when I want to purchase something online I can take the easy way out and select the PayPal option knowing I don't have to pull my card out yet again.

So, I guess there are pros and cons. I fully understand for your client base why you wouldn't use it, however, there are many who would want to use it for perhaps the same reasons I've listed above.
Kathie M. Thomas, AFAIOP, MVA, ASO, Author, Speaker, VA Coach
"A Clayton's Secretary"®, Award-winning Virtual Assistant Services and Network, Est. 1994
Web: http://www.vadirectory.net
VA blog : http://www.vadirectory.net/acsblog/
VA Training: http://www.vatrainer.com
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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Warwick Merry » Thu Sep 20, 2012 8:30 am

Today's interesting observation is about celebration. I believe that if you make Celebrating Success a habit, you will make Success a Habit.

Too often we achieve something and then look ahead to the next goal or task without really taking the time to acknowledge what we have achieved.
It's not just the big things you need to celebrate either. Sometimes just spending a couple of hours focussed on a task and making solid progress is worth celebrating.

What I like to do is generate a Celebration Shopping List. That is a list of all of the things you will do to celebrate. Some are big things, some are small, some are expensive, some a free and some are just a little quirky. That is great! You can then allocate something from your Celebration Shopping List to something on your To Do list or Goals list. Once you have achieved it, you know the celebration you will have.

Now some people struggle with the Celebration Shopping List so here is one I have prepared earlier to give you a boost along your way
http://www.warwickmerry.com/PDFs/CelebrateList.pdf

Celebrating Success alters your mindset. It makes you more focussed on what you are trying to achieve as well as making you more attractive to your target market. I mean, who wouldn't want someone successful in their life as a supplier, customer, partner or friend.

So what can you do today to Celebrate Success?

Have a fun one!

Warwick
________________________________________________________________
Warwick Merry is The Get More Guy. An expert in how to Get More results.
He is also the Co-Founder of The Exhibiting and Sponsorship Institute.

For further information visit www.warwickmerry.com or www.EASInstitute.com
or contact him on 0408 592 158

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Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Warwick Merry » Thu Sep 20, 2012 8:32 am

Kathie Thomas wrote:... that doesn't work for my client base...
So, I guess there are pros and cons. I fully understand for your client base why you wouldn't use it, however, there are many who would want to use it for perhaps the same reasons I've listed above.


Kathie, you are so right.

Business is not a one size fits all. You need to look at your own business needs, your own clients and do what works for you. Everything has pros and cons - you just need to make your own choice.

The biggest thing I learnt is that there is no one right way. I would delay decisions waiting to make the RIGHT decision and nothing got done. So I make the best decision I can at the time, and go with it.

Thanks for the input

WGM
x
________________________________________________________________
Warwick Merry is The Get More Guy. An expert in how to Get More results.
He is also the Co-Founder of The Exhibiting and Sponsorship Institute.

For further information visit www.warwickmerry.com or www.EASInstitute.com
or contact him on 0408 592 158

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Warwick Merry
 
Posts: 16
Joined: Thu Jul 19, 2012 3:12 pm
Location: Earth

Re: Welcome Warwick Merry ' Energise Yourself & Get More Clients

Postby Barbara Gabogrecan » Thu Sep 20, 2012 9:35 am

I like the concept of celebrate success. I have been ensuring 'quality time' is a part of what I add to my workload, but that is not the same as celebrating success - unless of course I say that I am now having moire quality time because I have successfully survived a stroke and brain tumour!

My quality time started as I was recuperating - I was just about at the point of feeling better around this time last year and I would have brunch outside under the cherry blossoms, surrounded by my 50 odd orchids in full bloom. It felt like I was in another world - it was great!

I take my two Cavalier King Charles Spaniels taken to a grooming parlour once a month (this requires a trip of around 50k) and while they are there Pete and I have lunch out - and it is special as we have an entre at our favourite Japanese restaurant then the main course at another restaurant and desert at another favourite tea room (on the way home). It really does feel as though we are spoiling ourselces (dogs and us humans!)

But your celebration list has made me think more carefully about the words 'celebration' and 'success' ....great thoughts.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
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