#8 Experts Share Their Valuable Knowledge With You

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Barbara Gabogrecan
President

Re: #7 Experts Share Their Valuable Knowledge With You

Postby Barbara Gabogrecan » Fri Oct 19, 2012 6:32 am

Hi Geoff, as an author, I found certain points in your post very 'thought provoking'.

In my teaching career, even though I taught Art, I also taught history of art and students had to write essays. So many commented "I can't write" and I would reply "Just talk with your pen - have a conversation with your pen being your voice." I figured that it was better to get started with writing rather than to sit and try to think of what to say and end up writing nothing at all!

So, your suggestion to think out exactly what to say before you start writing, I feel can actually be a 'turn off' for those who strugle to write. On the other hand, I do think it is important to come back and read what you have written a day or two after....in fact, I would suggest you do that three or four or ten times if it is a book you are writing.

And don't underestimate the importance of having a proof reader go over your book. Not only should they be able to assist you with any grammatical mistakes, but a good proof reader will also be able to offer suggestions for 'story line' changes.

I tend to write my story as I think of it. I am 'fast and furious' as I want to get down my thoughts and often one thought leads to another as I progress, that I would never have thought of. Then I cut and paste and move things around, sometimes even turning one chapter into two.

It wasn't until I had my stroke and was unable to read that I fully realised the importance of keeping sentences short and simple. As I struggle to increase my ability to read, I tend to 'lose the plot' with more complicated sentences. There are still many words I cannot 'work out' (all the letters seem to be a jumble) and I don't expect authors to write for beginners learning to read or those with reading disabilities - it just seems to me to be a good point that you make Geoff - 'keep it simple'
Thanks Geoff for a great Post.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: #7 Experts Share Their Valuable Knowledge With You

Postby Barbara Gabogrecan » Fri Oct 19, 2012 7:33 am

Hi Robyn,
your comment about 'there is only one of you' so you cannot develop further than what you can personally do (that is, be a funeral celebrandt) has never been a philosophy that I have agreed with.

As an artist, you would think that only I could paint my pictures. Yet when developing a business to provide art product for the tourist market I trained fellow artists to paint my designs for me. I had a $100,000 order from a department store and there was no way I could have achieved that on my own. I went from there to licensing my designs to manufacturers of other product so that they could produce mass numbers of product (that I could not possibly achieve by hand).

The fact that you moved your business forward by designing such a 'full on' course is most comendable. But consider this - if you think there is the demand for it, you could train other trainers to run the programs for you. I had so many people tell me that no-one could paint as I did - but they did! We are not indesible and many others can do as well as we can - especially if we train them to follow in our footprints and they already have a similar mind set and approach as we have.

I really want to congratulate you Robyn on thinking 'outside the square' - I know how difficult this was for you - but I also know how proud you were of yourself for being able to achieve such rich and rewarding results! All those who know you are also proud of you and the many celebrants you have asisted will forever be in your debt.

Warm wishes
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Anne Morton » Fri Oct 19, 2012 8:50 pm

Hi Greg

Thank you for your great comments regarding couples of owning their own business. Starting with your first rule we can relate to every comment you have made. We have a great little business making 4 wheel drive travel videos of Australia, so we are able to combine our love of travelling to the remoter parts of this wonderful comment, film the trip and then turn it into a DVD for sale. Unfortunately, this doesn't pay all the bills so we have to be at home most of the time to earn some money to pay for our habit.

We are aiming for world domination in our 4 wheel travel DVD sector and we know it is definitely not compatible with a 3 day working week. It does take a lot of hard work and a lot of time to put 15 hours of footage into an interesting and marketable package.

Re your Rule 2 - we have had to look hard at where we are going in terms of earning money. Our previous scatter gun approach of aiming at all markets just doesn't work. We are now directing all our marketing efforts into one area, that of videos for small business and ignoring other possibilities. This doesn't mean that we won't be covering weddings, dance school concerts and other special events that come our way, but we won't be promoting to those areas in future.

Your Rule 3 - it has been easy for us to decide how to work together as John is the principal camera man and editor, which is good as I know hardly anything about this area. I concentrate on marketing, book keeping, general administration, website and graphical design - all of which John knows little about. We are a perfect team. As long as we always provide support to each other we are very happy.

Your Rule 4 - here we fail completely as we have no structured process to manage our time. Working from home is a real trap as you can spend all day in front of the computer screen and then decide to do more in the evening too! - Not good.

Your Rule 5 - We need to develop systems to make the business run without us. We have just returned from a very successful 2-week filming trip. Before we went away, the business was quiet. As soon as we stepped out the door, the business seemed to go into hyperdrive. Is this Murphy's Law at work? Our distributor - the biggest buyer of our DVDs suddenly had 2 rush orders - fortunately one of our sons was able to help out with this and delivered the required DVDs promptly. Quite a lot of Australia doesn't have mobile phone or internet coverage too, but again we were lucky to be able to establish connection often enough so that promises to catch up with a phone call/email when we returned were able to get through.
This is one of our major problems and obviously an area that we will need to look at as we plan to travel more in future.

Thank you Greg for your posts - they are very informative and helpful.
Anne
Anne Morton
Lifestyle Video Productions
www.lifestylevideos.com.au
AVPA Accredited Member (Special Event)
Winner 2008 AVPA National Awards - Stage Production-School
Winner 2006 AVPA National Awards - Documentary Category 2
Anne Morton
 
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Location: Melbourne, Victoria

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Linda Black » Fri Oct 19, 2012 9:26 pm

Barb,
You ask if you can be more than one Type - that's a very valid question.

The truth is that we demonstrate ALL of them to some degree. However, only one will prevail - our bolt hole if you like - when we're stressed. As I mentioned in my post, I've over-simplified the intricacies of the system and there are inter-relationships between the Types, and the depths and height of our default Type that could explain that sense you have of relating to 3 of them.

With the full integration of our personality we would have appropriate access to all of the attitudes and behaviours in the system. There's a time and place to take charge, a time and place to make peace, a time and place to seek safety etc. but because we're mostly unaware of our childhood pattern we tend to stick to one approach, whether it works or not!

Thanks for that worthwhile question.
Linda Black
Linda is a Clinical Hypnotherapist who also uses the Emotional Freedom Techniques (EFT, also known as tapping) to produce personal change.
http://www.insightingpeace.com
Linda Black
 
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Re: #8 Experts Share Their Valuable Knowledge With You

Postby Barbara Gabogrecan » Sat Oct 20, 2012 6:59 am

Anne, your problem with coping with time is a problem for all of us I think. I have alsways wored when I want to work, when being at home. I think this is one of the benefits of working at home; you can decide when to work and when to play. If I need to do the washing during the day when it is sunny, then I do it - even though if I was at work somewhere else I couldn't. If there is a special outing I want to make (like taking th dogs to be groomed and having lunch at a Japanese restauramt while waiting, then I can work on Sunday if I want to, to catch up. So I don't feel guilty if I work some nights, weekends etc.

I am pleased to hear that you are now targeting a specific market and I just hope to see your website developed in such a way that it can assist you in becoming the best in Australia (why not the world) for what you are now concentrating on. Once you are on page one of google, I think it will happen!
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Peter O'Connor » Sat Oct 20, 2012 11:08 am

Saturday
Image
Stroke Your Pussy While You Work

As I sit here calm and relaxed writing this, my secretary is gently snoring on my right, while the office junior on my left is sound asleep after his morning tea. What a wonderful workplace this is.

Not that long ago, I was putting in a 10 hour workday plus at least 3 hours travel time every day. In fact, 12 to 14 hour days were not uncommon. What did it get me? High stress levels, sickness, no real family time at all and a possible fast trip to the undertaker.

Then something happened. I had a severe shoulder injury that prevented me from working. I lost my job (had to take early retirement) and as a result, my life changed for the better.

I could now experience the joy of working from home. Until you experience it, you just don’t know how good it is to have your pets around you while you work. They seem to exude a calmness that is infectious. Even the medical fraternity agree that having pets around you calms you and lower your blood pressure.

Image Image
I have 2 Cavalier King Charles Spaniels, Cameo (left above) who has just turned 12 and Cooper (right above) who is 6. Did I tell you about my “pussy”? I also have a Rag Doll cat called (believe it or not) Rags (top of this post). How original is that?

Cameo is the sweetest, most gentle thing you could wish for. She is a real “Lady”. She has true female traits in that she has me wound around her little paw. Cooper, on the other hand, is a boisterous little fellow, full of fun and energy. He is the “Tramp”. Rags is actually “King of the Heap”. He lords it over all of them (me included). He has a habit of lying full length in front of the computer screen while you are working. If you are a one finger typist like me, then you can often actually stroke your pussy while you work. Pussy loves it and so do I.

When was the last time you stroked your pussy while you worked?
Peter O'Connor, is a retired accountant and is involved with teaching home based businesses how to build and manage their own websites.
http://www.HomeBasedBusinessAustralia.org
Peter O'Connor
 
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Re: #8 Experts Share Their Valuable Knowledge With You

Postby Anne Morton » Sun Oct 21, 2012 10:11 am

Sunday
Image
My Business is My Lifestyle

The concept of combining our lifestyle with a business idea came about by chance more than design. We had a successful business (mobile mechanic) for more than 15 years by the time John decided that he wanted to produce a video for sale of our proposed great adventure – a trip along the 1700 km track of the Canning Stock Route. No ordinary four wheel drive track, this route through the deserts of Western Australia crosses 3 deserts – the Gibson, Great Sandy and Tanami Deserts – between Wiluna in central WA to Halls Creek in the Kimberley. Where ? you might say. For 4X4 travellers, it is one of the most challenging of drives and one of the most rewarding.

The video was duly produced, but only on VHS. Until 2002 our video production business remained as a hobby business well supported by the income from our mobile mechanic business.

Since then we have been able to combine our holidays and lifestyle with our business. Usually John will video a group of friends or a convoy organised by a tour group operator on a trip to a remote destination. Eventually, a DVD of the trip will appear for sale. We have covered some wonderful adventures, such as Cape York, Canning Stock Route, Victoria High Country, Tasmania, the Kimberley, Flinders Ranges and Savannah Way.

Today our business is also our lifestyle and we try to combine the two as often as possible. But it’s all about promoting yourself in a way that will get you seen and give your business credibility.

One way we have been able to do this for other businesses is by supplying a promotional videos for websites, trade shows, speaking presentations, training sessions.

Recently we were asked to supply promotional video for a sheep station in the Flinders Ranges. Some of the sheep and cattle stations of the Flinders Ranges have their own self-drive off-road tracks available for 4 wheel drivers. One of these tracks is on Willow Springs Station and is known as Skytrek.

Willow Springs offers accommodation at all levels – in the homestead, shearers’ quarters and camping areas on the property. There are lots of activities, including walking trails, bird watching and opportunities for artists. And there is Skytrek, one of the best of the self-drive 4 wheel drive tracks in the Flinders Ranges.

We were delighted to be asked to promote Willow Springs and Skytrek through the use of video, firstly, by means of a short 20-25 minute DVD for sale at Willow Springs, and secondly, with a 3 minute promotional webclip for the Willow Springs website and You Tube channel.
Like many small family-owned businesses, Willow Springs doesn’t receive much help from state tourism bodies, so they have to do their promotion themselves. When it snowed there last week, their images of the snow on the hilltops were posted on Facebook. Within a couple of hours, ABC radio in Adelaide had rung the family for an interview on the amazing weather conditions.

Similar promotion is possible for other small business by using video on their websites. Video is a powerful tool to showcase businesses and prospective clients what is offered. Statistics show that once there is a video on a website 82% of visitors will watch the video.
Of those 82%, 52% of those who watch the video will take some form of action. Video is an excellent way of allowing website visitors to become familiar with the business. The video can introduce the business to the visitor, now it is possible to offer visitors a freebie in the form of an ebook or a report, or even an enewslettter subscription. This is a great way to build trust in your product, your service or you as a service provider.

One of the great advantages of video is that it gives people a chance to get to know you without having to meet you or talk to you personally. Live video can be especially effective at building trust which can lead to profitable business relationships.

A website video can be used to:-
- Capture the attention of your website visitors
- Promote yourself
- Raise awareness of your product
- Make personal connections with your prospective customers
- Highlight the benefits and unique quality of your service or products
- Show your service or product in action
- Allow visitors to ‘see’ themselves using your product
- Convert ‘just lookings’ into genuine leads

Your video can be uploaded to your You Tube channel where you can maximise the value of your webclip. You Tube is the second most used search engine online (and it is owned by Google). And by uploading your video to your You Tube channel you can embed it back to your website.

This has two advantages
- your video can be found on the world’s second biggest search engine
- You Tube hosts your video, so that your own website is not burdened with the demands of the size of a video file.

The video clip can also be used on a laptop for sales presentations or at trade shows on a computer or TV. It can even be uploaded to your smart phone.

The video clip is a versatile and engaging means of promotion, but it should be short and concise and no more than 3 minutes. There is no room for waffle in a video clip. Keep it short and to the point. Make sure that it adds value to your website visitors and therefore, you.

John and I enjoy producing great videos in our business. We enjoy it even more when we can combine our business with our lifestyle. We have been very lucky that we have been able to transform what began as a hobby (and a burning desire on John’s part) into a way of life.

If you would like any more information regarding using video for your promotion please contact John or I at info@lifestylevideos.com.au and we will be delighted to answer your questions.

Oh, and the Flinders Ranges, and especially Willow Springs, are a great travel destination.

Cheers
Anne Morton
Lifestyle Video Productions
Anne Morton
 
Posts: 32
Joined: Sun May 03, 2009 2:11 pm
Location: Melbourne, Victoria

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Barbara Gabogrecan » Sun Oct 21, 2012 10:26 am

What a great story Anne - it is so important to love what we do when making an income and you and John have really combined the two exceptionally well. Now I know you have won some awards with your videos - can you tell us more about that?
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Barbara Gabogrecan » Sun Oct 21, 2012 10:40 am

What Pete neglected to say was that we both 'stroke pussy when we work' as well as cuddle and pat our doggies. It is amazing how quickly they will learn what they have to do to capture our attentioin and get a 'just reward'. As you know, I have taught 'Cooper the Wonder Dog' a number of tricks. He is a great learner because he loves it and because he wants to please me (he is a bit psychotic with his attention to me).

I had taught him how to 'bark' on command, but I wanted him to learn how to do a soft gutteral sound on command too (as his bark was so loud). So, while I was at work, every so often I would say "hello' in a long drawn out soft but croaky voice. One day he made a simialr sound back and I immediately gave him a piece of kibble (which I keep beside me for both pussy and dog rewards). He now happily says 'hello' in his low gutteral voice - even when I don't say it, as he wants his reward. So it has come down to him actually asking for a piece of kibble mow!

Our workplace is upstairs and the dogs can see out of the window into the front garden. We often have hairs or bunnys hop past and even someone elses white pussy. The dogs go berserk barking at them. It did not matter if you yelled at them to be quite - they wouldn't. One day in desperation I yelled 'Eigh' at the top of my voice. They got such a suprise that they both came running to me. Naturally I gave then a piece of kibble as a reward for stopping barking.

But this misfired on me. Now, if they want a piece of kibble, they go to the window and bark madly then turn around and run to me for their reward! But now this seems like a reward for barking, not stopping the bark!

But Pete is right - it makes our work time so much more pleasurable when we can pat a dog and stroke a pussy.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: #8 Experts Share Their Valuable Knowledge With You

Postby Marion Wheatland » Tue Oct 23, 2012 7:30 am

Monday
Image
Be brave, be daring……….and be rewarded

It has been psychologically proven that for a client to buy something, they have to see it about 5 times. It goes something like this: first, your item/Service is introduced, and the client thinks -- 'yes, that’s nice'. The second time, the client is reminded - 'I think I have seen that recently'. When you and your item/Service are spotted for the third time, the reaction is, “yes, I have heard of that”. By the time the fourth approach happens, the client is quite familiar with your item and begins to think – “What a great idea, I could use one of those”. It is not until the fifth time (or visit) that the client begins to desire the item/Service for themselves. Of course, we do not usually know where the client is in this process, so that is why we have to be ready and OUT THERE in the marketplace, showing off!

Then you have to be brave! It also helps if you have an adventurous spirit! (This is something that I am happy to be known for! - Do you know anyone else who has spun yarn on the Ice of Antarctica?) Go to the places where you prospective clients shop. Talk to them and find out how you can help them to solve that niggling problem. Go to places where your prospective clients may not even think to find you – I bet you would be the only one of you business at that venue! (How exclusive! How “prominent”. How notable!)

Marketing yourself is an adventure – Be brave, be daring……….and be rewarded for it by establishing a whole new client base!

Marion Wheatland
Fancy Spinning a Yarn?
Spinning Yarn in Antarctic
0409250969
Marion Wheatland
 
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