Welcome Irma Zimmermann - Social Media Tips for Business

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Barbara Gabogrecan
President

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Thu Feb 14, 2013 9:36 am

In article 4 we share some thoughts about Linkedin

YOU'VE CREATED A PROFILE, SO NOW WHAT? UNLOCKING THE POTENTIAL OF LINKEDIN

It’s easy to see networking platform LinkedIn as slightly cumbersome next to Social Media newcomers such as Facebook and Twitter.

Although it’s a very different beast, LinkedIn remains incredibly useful when it comes to developing new business. With more than 2 million Australian users and over 170 million worldwide, it really can’t be beaten for locating businesses, professionals and opportunities.

It won’t deliver them to you, though. It’s no use setting up a profile, making a handful of connections and then waiting for it all to happen. It won’t, for LinkedIn demands that you make it happen. You have to be proactive.

But first, you need to complete your profile. This is the main opportunity to sell yourself. While it’s similar to your resume, it needs to work as online content as well. A professional photo is important, while you can also integrate URLs, videos, presentations and links to your other Social Media.

It’s a good idea to regularly post short updates, so people in your network become familiar with your name in the news stream. There’s more chance that they’ll then take a closer look at your profile.

You can also create a page for your company. This should align perfectly with your brand marketing, showing your logo and a good description of your services. People can now follow this page, just as you can follow other companies’ progress via their pages.

Even so, LinkedIn offers little until you build connections. It’s easy, although the various levels take a while to get used to. Naturally, you’ll start by inviting people you know from the ‘bricks and mortar’ world. After that, the quickest way to establish new online connections is to join a range of LinkedIn groups that reflect your business interests. You’re allowed to invite any fellow group member to connect, although it’s best only to do so once you’ve shared a discussion, or once you’ve given them some help.

“New marketing is about the relationships, not the medium.” - Ben Grossman, founder of BiGMarK

And this really is the crux of how to get noticed on LinkedIn – you need to help other people, rather than wait for them to help you. Indeed, good networking is always about what you can offer, rather than what you ask for.

That’s pretty much how you start breathing life into LinkedIn. It’s packed full of information, if you’re smart enough to use it in a tactical way. If you avoid spamming or selling, it can be the source of many sound and lasting relationships, based on a solid foundation of knowledge and trust.

Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.” Guy Kawasaki, alltop.com
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Fri Feb 15, 2013 11:32 am

In this article we share some ways to use Pinterest

5 WAYS TO WIN BUSINESS BY GETTING VISUAL ON PINTEREST

As one of the newest Social Media sites to emerge, Pinterest is gaining a reputation for driving a huge amount of referrals to business sites. So why is it so successful?

Pinterest allows you to ‘pin’ photos that interest you onto a personal ‘board’. You can also search for other users’ images and pin those too. What’s really different, though, is that everyone’s searching these images by interest category.

Think about it. If you produce visual products or can evoke your business in a visual way, the benefits are there for the taking. By tapping into interests, you’re striking right at the heart of what motivates people to seek out and buy.


Below, are 5 ways you can really make a splash in this most visual Social Media site.

Image


1. Create stunning boards
You can bring all the design elements of your brand to your Pinterest boards. Choose eye-catching images for your boards. Match these with enticing board titles – don’t be too literal and add a couple of jaunty adjectives to liven things up. This is more likely to appeal to other users, so they’re encouraged to follow you.

2. Pin-spiring images
The imagery you pin to your boards should be inspiring. To be honest, there’s no point in bothering if they’re not. Don’t just pin a catalogue of dull product images – go for beautiful, as it’s more likely to get repinned. See if you can create a lifestyle around your product. And always include words and your brand in the image.

“When I need inspiration, I take a break, look to nature . . . or just sign on to Pinterest!” - Irma Zimmermann

3. Be a strategic pinner
It may be visual, but Pinterest is still social, so get talking to other people. The best pins attract likes, comments and repins. By doing it yourself and watching who is pinning your images, you are opening up areas for conversation. Ask questions and answer them, praise and respond to praise, and you have already started networking.

4. Build your audience
You can invite people from other sites to follow you. Cross-promote with your other social media and share your pins there. Ask people to come on over and pin their images to your board. Expand out into your business’s interest area by sharing images, info and videos from other boards. This keeps your boards more community-focused than sales-focused, which is more attractive to people.

5. Have rich conversations
The more diverse your images are, the broader their appeal will be. Show behind-the-scenes and how-it’s-made shots, so people feel they’re on the inside of your business. Be relaxed and ask followers to post their images – when they do, talk with them.

If people like what they see, and feel that they like you, they’ll come looking for your business.

“Engage rather than sell … Work as a co-creator, not a marketer.” - Tom H. C. Anderson, market researcher
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Barbara Gabogrecan » Fri Feb 15, 2013 3:57 pm

I've been waiting for this post Irma - I did not know anything about Pinterest and I did not make any effort to find out more - I wanted to hear what you had to say first. Well, you have won me over. What with my silk painting and dog images, I have some great images to share. Would I be correct in saying that you do not generally use your own portrait on this board? I will now go and have a look and see what is happening. Is there a code one can use to find the board of a particularl person eg. you?
Cheers
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Barbara Gabogrecan » Fri Feb 15, 2013 4:13 pm

I also wanted to make a comment about LinkedIn as this is the only social media network that I put some time into and have got great rewards. I actually go to the Profile of every person who asks me to join them (I must admit, I don't ask others to join me) - I then send them a 'thank you' note and mention that I have had a look at their profile and I ask a question or make a comment on the profile. Some people do not even have anything in their profile (or a portrait photo) so I tell them that it is pretty difficult to network with them if I know nothing about them or their business or do not know what they look like. I have had a number of these people then update their profile and let me know they have done so.

Like in any successful networking, you have to put in some effort to create a relationship. Last week I met a guy on LinkedIn who so happened lived near me, so Pete and I went to have a cuppa with him in his office. He then said he wanted to join HBBA - so there was a great beginning and I have a couple of other ideas of how we can work together. I am now about to send him a thank you card (I use Send Out Cards) and help cement the relationship.

I have actually written an E-book called 'Social Media and Me' and I detail how I use LinkedIn. If you would like a copy for free, go here
http://www.homebasedbusinessaustralia.o ... gn-up.html

I love what you are writing Irma - great stuff!
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Fri Feb 15, 2013 5:25 pm

Hi Barbara,

Visual Rules on Pinterest and Barbara it sounds to me you certainly do have some inspiration to share! Pinterest can no longer be ignored and now drives more traffic than Google+, YouTube and Linkedin combined. It has also become the top traffic driver for retail . . . Pinterest is not just a pretty face it also is a powerful new player in the Social Media arena. Here's an article and infographic with some Pinterest facts > http://mysocialintelligence.com/blog/pi ... nternet-2/

Up until last November Pinterest only had profile pages and generally one used an image of themselves with their name (this way we can identity and connect with the person more easily). Pinterest then rolled out business accounts which now presents great branding possibilities for business and it offered one to convert once existing account to a Business one. As a result I have ended up with a Hybrid one with the name as Tell IT Media and my profile picture and boards that include mostly business and a bit of personal (which I'm quite happy with). Ideally though one should have 2 separate accounts one with your Profile Image and the other for the Business where I would recommend using your company logo. Feel free to find me and follow my boards here > http://pinterest.com/tellitmedia/

One generally types the name or the person you are looking for in the search bar but I have found this always to be a little cumbersome on Pinterest. Pinterest works quite differently to Facebook where one doesn't really follow the person as such but rather your interests.

I write a regular guest blog on Pinterest - should you be looking for more information about Pinterest feel free to check it out > http://mysocialintelligence.com/tag/irma-zimmermann/ or visit my Pinterest Board which has some great Pinterest Tips > http://pinterest.com/tellitmedia/pinterest-tips/

I look forward to you getting some Pin-spiration and hope to see you there too :D
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Frances Cahill » Fri Feb 15, 2013 5:32 pm

Hello there Irma

I have just been reading through your material and WOW is my response. I agree with Debra tha tyour use of cartoons is a winner for me. I put my hand up as someone who knows the power of social media and yet I have been reluctant to get on board properly. The awesome foursome takes my breath away! I want to be relevant and fresh in what I say not just rabbit on about where I am having coffee.......

I thank you for making the big picture much less overwhelming... your list of to do strategies is a great starting point for me - the techno-dinosaur!
(I am hesitant to admit that I still edit any work on paper :geek: - not the screen - using a pen.)

Thank you once again

Cheers Frances Cahill
Frances Cahill
BA (Hons) 1st Cert IV TAA Cert IV Small Business Management
Business communication specialist, writer, trainer, author of LOL is not lots of love
http://www.askauntem.com.au
https://www.facebook.com/pages/Aunt-Em/482360368464994
Frances Cahill
 
Posts: 40
Joined: Sat Mar 26, 2011 11:49 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sat Feb 16, 2013 2:42 pm

Hi Barbara,

I agree Linkedin is a great Social Network of professionals and I have found and made many of my strong contacts and leads on Linkedin. I believe you are doing the right thing (that's exactly what you did when you connected with me initially). I too like to check out those that want to connect with me and try to find out a little about who they are and what they do. After all it is not so much about the numbers but the quality of your connections.
As you say networking online applies the same principles as face-to-face networking when it comes to building relationships and creating a valuable business network of contacts.

I too am surprised when I see incomplete Linkedin accounts or no profile pictures. Ones Linkedin account (or any other Social Media accounts) are a window to your 'personal brand' and your company. In order to present professionally they should be properly set-up and made complete. It's also a good idea to optimize your page with relevant keywords and search terms for your expertise (so that you can be found) as well as utilizing all the opportunities available by linking to your website, blog and other Social Media accounts.

In business I think it's always a good idea to remember that: "You never have a 2nd chance to make a 1st impression!"

Where I have found Linkedin really useful is connecting with someone after a networking event or after having met a potential new client. This way we can stay in touch and continue building the relationship from there on. It often works the other way too - connecting with a person online which then has lead to > meeting them over a coffee (allowing me to cementing the relationship further) > which has lead into business or a solid business relationship.

I've just signed up for your eBook and look forward to reading your personal Tips on using Linkedin. There are so many great examples how people use various Social Media platforms to market themselves and their business and it's a good idea to follow and keep an eye out on what's working and brought success to others. I have a Linkedin list for my clients that lists all the things they need to do to make their accounts 100% complete and then some Tips & Tricks on how to use it. Keep int touch

Socially Yours, irma
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sat Feb 16, 2013 3:27 pm

Hi Francis,

Thanks for dropping by - you say you are a Techno-Dinosaur but you're online and have a Facebook page which is fantastic! You'd be surprised how many businesses in Australia that don't have an online presence at all. I thought I'd point you to this video, although published in 2011 it's still relevant > http://www.youtube.com/user/TELLITMEDIA?feature=mhee

Unlike tradition marketing which was a one-way street - "Social Media is a 2 way Information Highway" and the way we market our business today. International best selling author of the book 'Socialnomics' by Erik Qualman reckons that the ROI (return on investment) for using Social Media is that your business will exist in 5yrs from now. Here is a great updated video by Erik called The 'Social Media Revolution' with some remarkable statistics which might interest you > http://www.youtube.com/watch?v=QUCfFcchw1w

Getting back to 'Pen & Paper' you are not the only one. I too come from the pre-computer era (the days when Graphic Designers did it all by hand). My cartoons for example are hand-drawn initially and then worked further digitally adding colour and depth. I love to combine my offline and online activities and use Social Media as communications channels and to build and nurture my relationships.

I see you are on Facebook > feel free too connect with me there and join the conversation! > http://www.facebook.com/tell.itmedia

Socially yours ;)
Irma
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sat Feb 16, 2013 3:51 pm

In article 6 we talk a little about Social Media Etiquette


THE DO'S, DON'TS AND DEFINITELY DON'TS OF SOCIAL MEDIA MANAGEMENT

Social Media management clearly involves a lot more than simply setting up a profile and posting comments about your business or images of your products. Each site has different requirements, but there are some diamond-hard rules that run through all of them.

So here we go: a quick guide about what you should and shouldn’t do, and what amounts to a near-punishable offence in Social Media-land.

DO PLAN
OK, so the platforms are fast, but that doesn’t mean you should just jump in there. Take time to plan how you’re going to approach Social Media in the context of your marketing strategy and plan. Your brand’s objectives and look should run through all of them. Decide on a strategy and plan your actions, right down to the time of day that you post, tweet or pin.

DO ENAGAGE.
It’s not just a buzzword – these networks are called ‘social’ for a reason. If you’re there, you should be talking and listening to customers and potential customers. The only way your presence will grow is if people engage with your content, getting your brand out there.

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” - Matt Goulart

DO SHARE
Be community minded and include material from other sites, boards or pages. Share on Facebook, retweet on Twitter, repin on Pinterest and post URLs on LinkedIn. You’ll look like a thought leader or educator, rather than a marketer. And guess which people prefer?

DON'T SELL
There’s no room for sales talk in Social Media. People can spot it a mile off and they’ll switch off. Informing is different and people love great pictures. But there’s a much quoted rule: only talk about your business 20% of the time. You need to push out into the interest area your product or service inhabit.

DON'T CONTROL
You can control printed collateral and a website, but being on Social Media is like being in a room with no door. Your brand is open to criticism and at some point it will come. Accept that and then work out a strategy for responding to negative comment. Be honest and win points for integrity, rather than trying to spin it.

DON'T STALL
There’s no quicker way to lose all the progress you’ve made than by having a stop-start approach to your Social Media accounts. You need to post consistently and, yes, it is hard work. If you can’t manage it all yourself, then look at sharing the job or outsourcing.

DEFINITELY DON'T SPAM
No matter how many new contacts you make, never abuse the contact information you now have in your hands. They may be interested in your business, but spam them with product information and they soon won’t be.

DEFINITELY DON'T STALK
When you want to network with someone, it’s normal to learn more about them by watching their Social Media activity. Yet think carefully before you attempt to interact. If you start popping up on every platform, commenting as soon as they do, they’re going to start feeling hunted. And that’s not going to help you at all.

DEFINITELY DON'T CRITICISE
There’s no room for negativity on Social Media. No matter how correct your point of view is, in a public arena you’ll look plain mean. Small conversations can have huge audiences, so yes, have a point of view, but always be positive in how you express it. You’ll be respected more for the fact.

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” - Erin Bury, Sprouter community manager
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Linda Black » Sat Feb 16, 2013 7:29 pm

Hi Irma,
Thanks for making the SM information so accessible - and I agree that the cartoons really help!
I must admit that I find the whole SM area very unsettling and I don't have a mental map to get a proper handle on it.
It seems disjointed and fragmented to me and I can never remember my passwords!! :?
Is there a way to access them all in one place?
This might seem like a daft question - but it does indicate my confusion.
Thanks again for your information so far.
Cheers
Linda Black
Linda is a Clinical Hypnotherapist who also uses the Emotional Freedom Techniques (EFT, also known as tapping) to produce personal change.
http://www.insightingpeace.com
Linda Black
 
Posts: 10
Joined: Fri Feb 26, 2010 3:33 pm

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