Welcome Irma Zimmermann - Social Media Tips for Business

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Barbara Gabogrecan
President

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sun Feb 17, 2013 12:37 am

Article 7:

NOW YOU SEE IT, NOW YOU DON'T: COPING WITH CHANGE IN SOCIAL MEDIA

Many business people freely admit to feeling overwhelmed by the dizzying rate of change in the Social Media sector. No sooner have you got the hang of things, than something changes. To add to the pressure, new platforms seem to arrive on a regular basis. How do you know what to invest your time in, if at all?

Image

Facebook is the platform most known for making sudden and unexpected changes. Many are due to its sheer size. As it’s impossible to display every post from pages that users like in their news feeds, Facebook uses an algorithm called Edgerank to filter content. This has reduced the exposure of business pages’ content – currently, around 25% of your fans will see your post in their news feed.

The criteria used by Edgerank seem to change constantly, meaning the only free way to build exposure is to create content that engages. The other way is to pay for promoted posts, sponsored stories or adverts that will increase the reach of your content.

“You can’t tiptoe into Social Media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.”
- Dave Saunders, madisonmain.com


If Facebook represents shifting sands, LinkedIn is terra firma, as it has remained fundamentally the same for years. It generates revenue through advertising and premium subscription. Its biggest source of income is by charging recruiters to run searches on the membership. None of this affects your free experience of research and networking.

Twitter also aims to make money without messing with the user experience – at least, not too much. It does so through promoted tweets in the feed, promoted trends and promoted pages. There are enhanced profiles now, too. At present, it looks like the experience is unlikely to change much, but nothing is certain in social media.

Pinterest has yet to reveal its money-making plans. The chances are that there’ll be branded campaigns, charges for links, a percentage on e-commerce, or data sales. Thankfully, it’s looking likely that Pinterest will monetise in the less intrusive style of Twitter.

If you use Social Media, you simply have to learn to live with a rapid rate of change. But first you have to know about it.

The easiest way to stay informed is to follow a couple of Social Media commentators and allow them to do the interpreting for you. Or, you can outsource to someone who will keep you updated while managing your sites.

As observers have said, setting up on Social Media can be like building your house on someone else’s land. When the land owners change the terms, you just have to go with it. Yet there is so much to gain that it’s worth it. Providing you have foundations in a strong, integrated online and offline marketing plan, your building should remain stable.

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin, sethgodin.com

Thanks everyone for participating. I hope this has been helpful. Please feel free to connect with me on Facebook & stay in touch by simply clicking the 'like' button on the right hand side under the cover image > http://www.facebook.com/tell.itmedia


In conclusion here are my Top 5 SOCIAL MEDIA TIPS: BE HELPFUL > BE PRESENT > BE SOCIAL > BE YOURSELF > SHARE THE LOVE

'Socially yours'
irma
Last edited by IrmaZimmermann on Tue Feb 19, 2013 10:50 am, edited 1 time in total.
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Frances Cahill » Sun Feb 17, 2013 12:47 pm

Thanks Irma for the do and don'ts.
Linda I keep all my passwords handwritten in a small spotted book!
I have an e-list as well and update it regularly.

Cheers Frances
Frances Cahill
BA (Hons) 1st Cert IV TAA Cert IV Small Business Management
Business communication specialist, writer, trainer, author of LOL is not lots of love
http://www.askauntem.com.au
https://www.facebook.com/pages/Aunt-Em/482360368464994
Frances Cahill
 
Posts: 40
Joined: Sat Mar 26, 2011 11:49 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Barbara Gabogrecan » Sun Feb 17, 2013 3:29 pm

Well Irma, I went and joined up for Pinterest - BUT I couldn't see anywhere that I could add the photo - just my profile and desceiption of my page...oh well, that doesn't really surprise me, I can seldom follow just what it is I have to do in any of the social media!
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Frances Cahill » Sun Feb 17, 2013 5:51 pm

Barb I fear the very same thing :oops: but I will be brave and soldier on!
Frances Cahill
BA (Hons) 1st Cert IV TAA Cert IV Small Business Management
Business communication specialist, writer, trainer, author of LOL is not lots of love
http://www.askauntem.com.au
https://www.facebook.com/pages/Aunt-Em/482360368464994
Frances Cahill
 
Posts: 40
Joined: Sat Mar 26, 2011 11:49 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sun Feb 17, 2013 10:31 pm

Hi Linda,

Glad you like the Cartoons. If you feel that Social Media is unsettling you might be better off working out which would be the best suited for you and invest time in getting that right. Very important to work out where your target market is most likely to hang out though. Facebook is not my favourite but I am well aware that my target market is there and therefore I need to be there too.

I have a number of Social Media accounts that I manage and to answer your question yes, there are tools such as Hootsuite and Tweetdeck that allow you to have all your Social Media accounts in one dashboard on your screen. Here one can do a number of things like scheduling posts and sending one post out to all your Social Networks in one go.

With regards to the passwords. I agree with Francis a simple spreadsheet with all your web addresses (URLS), Username and Passwords will do. Put all this information in your spreadsheet each time you open an account and keeping it updated!

Cheers, irma
Last edited by IrmaZimmermann on Tue Feb 19, 2013 10:51 am, edited 1 time in total.
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Sun Feb 17, 2013 10:56 pm

Hi Barb,

To add or change your profile picture, log in to Pinterest, mouse over your name in the top-right corner of the Pinterest home page, and choose Settings from the drop-down menu. When the Settings page appears, scroll down a bit to see your Image options. This is where you can also add your description. is this what you are after?

This might also be a helpful link for you and Francis when setting up your accounts > http://www.vikitech.com/10638/guide-to- ... -pinterest

Barb, I typed your name in the search bar and found one pin of your beautiful silk paintings on Blamey Saunders Hears Pinterest Acc . . . under the search bar you can search by Pins, Boards and Pinners which I forgot to mention.

That's right ladies . . . soldier on and I look forward to chatting more online ;)

Take care, irma
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Barbara Gabogrecan » Mon Feb 18, 2013 11:54 am

I went to the link you provided Irma - but I am still none the wiser...sorry I have a weird brain now! I got the impression that you have to invite someone and have to work from a Twitter of Facebook account? All I want to do is to set up some photos on my board - perhaps that is not what is supposed to happen? Where did yiou fibnd the silk photo? I haven't even put anything up on a board as yet?

Somehow, I don't think I have understood this at all.
Barb
Barbara Gabogrecan assists HBB's to market their business online
http://www.HomeBasedBusinessAustralia.org

Barbara is an artist specialising in silk painting; her video is on page one of You Tube http://youtu.be/1ZA9HObN_Go
http://www.SilkPaintingByGabogrecan.com/

Having survived a stroke and a brain tumour, Barbara wrote a book titled 'Thank God I Had a Stroke' to motivate and inspire others suffering from similar afflictions.
http://GabogrecanStrokeRecovery.com/
Barbara Gabogrecan
 
Posts: 341
Joined: Sun May 03, 2009 12:57 pm

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby Geoff Haw » Mon Feb 18, 2013 10:42 pm

Dear Irma
Thanks for an amazing week of insights. I’ve done a bit of research, and discovered that the name Irma is actually Latin for ‘amazing genius’!
Yet all that you say really makes sense. Although I am over 50, I understand most of what you say – although I confess to being totally ignorant of Pinterest. An interesting concept – one that appeals to me.
I have decided that I will engage you to be my Minister for Social Communications. I am very confident that you would fill the role admirably.
Like many others, I am guilty of not putting in the time to put the social media to the test, to prove how much impact it can add to what is already happening.
I’m on Linked In, but don’t really use it to its optimal application - yet.
Facebook is a different creature, and I’ve tended to basically ignore it, very rarely contributing. I see so many quite banal messages from the ill-educated masses, it tends to turn me off. I guess that I’d better explore more deeply the business aspects of Facebook.
Twitter is something that I’ve not really shown any interest in at all. Perhaps I should – it’s just that I tend to be so busy already, I don’t explore social media adequately.
Nonetheless, having said all that, I acknowledge that many people have proven that social media do provide clear and measurable benefits.
Your input over the week has confirmed that I need to get into gear, and need to work more deliberately on maximising the impact and potential of social media.
Thank you for a marvellously informative week of contributions.
Dr Geoff Haw
Managing Director, Sagacity Services
PO BOX 4007 NARRE WARREN SOUTH VIC 3805
T: +61 3 5998 4932 M: 0418 580 081
E: geoff@sagacityservices.com.au
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Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad.
Sagacity (sə-gās'ĭ-tē) incorporates both knowledge and wisdom gained through experience, as in the quality of being discerning, sound in judgment and far-sighted. Adapted from Brian O'Driscoll
Geoff Haw
 
Posts: 40
Joined: Sun May 03, 2009 1:52 pm

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Tue Feb 19, 2013 11:38 am

Hi Barbara,

It is fairly straight forward to create your own Boards and Pins (once you know what you're doing). You can also re-Pin other Pins as well as comment or 'like'. To the right of the Pinterest logo in the top bar is an Add+ button. Click on that and this will give you the option to Add a Pin, Upload a Pin or Create a Board.

I found this blog which may also help you along > http://www.squidoo.com/how-to-use-pinterest. Have a look under under the Headings and 'How to Create a Pinboard' and 'How to Pin an Image'.

I found your silk image (Pinned by 'Blamey Saunders Hears' and not you) by typing your name in the Search Bar. You come up because they have added your name to the description. Here's the link > http://pinterest.com/search/pins/?q=Barbara+Gabogrecan

Hope this help you along and gets you Pinning . . . once you get the hang of it I'm sure you'll love it!

Socially Yours, irma

p.s. Feel free to follow my boards on Pinterest simply by clicking the Follow All button (one also has the option to follow individual Boards of interest). > http://pinterest.com/tellitmedia/
I also plan to run a Pinterest workshop which I would be happy to let you know about.
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

Re: Welcome Irma Zimmermann - Social Media Tips for Business

Postby IrmaZimmermann » Tue Feb 19, 2013 5:03 pm

Hi Geoff,

Many thanks for your post Geoff and of course enlightening me to the Latin meaning of Irma! I had no idea and never considered researching the meaning as it's a shortening of my full name Irmengard (an old Traditional German name). I'm also delighted by the title 'Minister for Social Communications' you have bestowed upon me. It's both original and memorable I'm almost tempted to use it on my Business Card ツ

With Social Media I think maximizing one or 2 platforms and using them effectively is better than having too many and not being consistent. I certainly believe that there is opportunity there for everyone online in one way or another. I find I use each of these platforms in slightly different ways but overall they are communications channels for me. They have helped me make new connections, build and nurture my existing relationships, build my brand, tap into industry thought leaders and new business opportunities (to name a few) simply by following my 5 Social Media Tips:

BEING HELPFUL > BEING PRESENT > BEING SOCIAL > BEING YOURSELF > SHARING THE LOVE

Of course I have had a little snoop at all your Websites and see you have a number of interesting Services too. It would be good to stay in touch - perhaps on Linkedin. I also enjoyed your quotes and would like to leave you with this Social Media quote (even though I know you're not a Facebook Fan).

"Going to Facebook has become the equivalent of opening the fridge and staring inside, even though you're not hungry." ~ Nick Bilton

Sad but True

Regards, Irma
Irma Zimmermann
E-mail: info@tell-itmedia.com.au
Web: www.tell-itmedia.com.au
Facebook: www.facebook.com/tell.itmedia


GRAPHIC DESIGN | WEB DESIGN l SOCIAL MEDIA
IrmaZimmermann
 
Posts: 17
Joined: Mon Nov 26, 2012 7:22 am

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